Behind the Brand: Liz Folce, Founder of Nakery Beauty
They avoid over 2,000 harmful ingredients in their products.
While there are so many beauty brands out there, it can be hard to overlook who is actually calling the shots on all the product formulation, marketing campaigns, and inventory management. Behind the Brand gives you a glimpse of the founders and CEOs of the brands you use on your skin daily.
Today’s interview features Liz Folce, founder of Nakery Beauty. The brands Lift-TOX Multi-Power Firming Rich Cream was recently awarded best anti-aging moisturizer by TODAY and praised for how well it treats skin by New Beauty.
Keep reading for a look at the inspiration behind Nakery Beauty and how they’re different from their competitors.
Q: What was the inspiration behind creating Nakery Beauty?
A: The inspiration behind Nakery Beauty was YOU.
Most brands start because it's something the founder personally wants but for me, it was different. I created Nakery Beauty because you were telling me about the real struggles you were facing with your skin, your body, your confidence. I listened, and I wanted to build a brand that catered directly to those needs with products designed to solve the issues you were sharing, not just what I thought you needed. Nakery Beauty was built with you and for you from day one.
Q: Who are your products for?
A: Our products are made for women 50+, an incredibly underserved demographic.
At Nakery Beauty, we specialize in addressing one of the most common and frustrating concerns women face—sagging skin caused by collagen loss. It's a challenge that has been largely overlooked in the beauty industry. We've made it our mission to create clean, efficacious, and clinically proven products using the most innovative ingredients.
We've become true specialists in developing effective, head-to-toe solutions for sagging skin—helping women feel confident, supported, and seen at every stage of life.
Q: Your products are clean and cruelty-free. Why is this the route you wanted to go in for Nakery Beauty?
A: At Nakery Beauty, being clean and cruelty-free wasn’t a choice, it was a must.
When you’re creating products for women who care deeply about their health, their skin, and their well-being, every ingredient matters. I made it non-negotiable that our formulas would be both efficacious and free of unnecessary toxins.
Q: What advice would you give someone starting their own beauty brand?
A: Don’t start a brand just because it’s something you want. Start it because it’s something people need. If you're not filling a gap or bringing something truly different to the table, it’s going to be really hard to stand out no matter how good your idea feels to you. The most unforgettable brands are built on purpose: they solve real problems, fill real gaps, and bring something the world didn’t know it was missing. If you want to stand out, create with intention.
Q: Where do you see Nakery Beauty in 5 years?
A: In five years, I see Nakery Beauty truly owning the 50+ market, especially when it comes to real solutions for sagging skin and collagen loss, not just masking the issues, but actually helping women transform their skin. I also see us leading the magnesium beauty movement, expanding our magnesium-powered line into new categories that combine wellness, skincare, and body care in ways no one else is doing yet. We're building more than a brand — we're creating a full lifestyle around feeling good in your skin at every stage.
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