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Here are the latest beauty partnerships worth taking a look at
The beauty industry seems to have picked up quite a ton with the arrival of spring and nice weather. From pop-ups to new launches—there’s a lot going on. Just in the past few days, numerous brands have announced new products on the horizon, partnerships with your favorite influencers, or even the implementation of a brick-and-mortar location.
Here’s all the beauty news worth taking a look at.
Dove is Brat
Dove is the official Brat tour sponsor. They activated at Barclays Center and provided pre and post show samples for concert attendees. They also had billboards and branded bathroom mirror signage. This is part of their hot seats campaign — which aims to give music lovers a way to smell good while dancing and singing with Charli XCX.
Rare Beauty Sends Warm Wishes
Rare Beauty has teamed up with Paperless Post for their “Send Warm Wishes” campaign for mental health awareness month.
Benefit x Desi Perkins
Benefit and Desi Perkins teamed up to release their new Dezi benetint shades featuring a new style, matching case, and lip and cheek stains.
Neutrogena is Nostalgic
Neutrogena’s new campaign is full of nostalgia. “If you remember this, it may be time………….,” the brand wrote on Instagram. The aim is getting more people to use retinol products.
Unexpired Pantene
If you follow Alix Earle on TikTok, you probably saw her review of a Pantene product, which was expired. Since then, the two have teamed up on the “Unexpired Pantene” campaign, which features a limited-edition collection.
Club La Roche-Posay
Cyrus Veyssi and Sabrina Brier are the stars in La Roche-Posay’s newest social series, “Club La Roche-Posay.” The segment features the brands new Anthelios UV Pro-Sport Sunscreen SPF 50.
Prose Unveils New Launch
Prose has released a new product to its haircare line—Custom Scalp Serum. The formula is personalized just for you and has over 85 factors addressing individual scalp needs, concerns, and environments. It’s made with natural ingredients, is lightweight, and meant to use as a leave-in product.
Dior Opens Shop
Dior Beauty has opened a flagship at South Coast Plaza in Costa Mesa California. This is its largest move yet as it tries to reinstate itself back into brick-and-mortar retail.
Mineral Sunscreen for Acne-Prone Skin
Tower 28 has announced that they have a mineral sunscreen coming soon. The product is meant to be the perfect skin protector for sensitive and acne-prone skin.
