Bubble Isn’t Just For Teens | Behind the Brand With Founder and CEO Shai Eisenman
Bubble launched in 2020 to fill a major gap in teen skincare.
While there are so many beauty brands out there, it can be hard to overlook who is actually calling the shots on all the product formulation, marketing campaigns, and inventory management. Behind the Brand gives you a glimpse of the founders and CEOs of the brands you use on your skin daily.
Today’s interview features Shai Eisenman, founder and CEO of Bubble. The brand’s products have made wave over social media for some time now, and have become known as the gentle, effective, and age-appropriate skincare option for teens. However, Eisenman wants to set the record straight—Bubble isn’t just for teens.
Q: Can you talk about the new products (Star Dew and Power Wave) and how they are formulated for older skin?
A: As our community grows, we’re growing with them. Star Dew and Power Wave were created to meet the evolving skincare needs of people in their 20s, 30s, and beyond—especially those looking for deeper hydration, barrier support, and visible skin improvement.
Star Dew Hydrating Eye Cream was developed to fill a gap in our lineup—a formula that could offer real hydration and visible results around the eyes. It’s powered by an anti-stress complex that helps combat signs of fatigue and digital pollution, while ingredients like acetyl hexapeptide support a smoother, more rested appearance. We also included plant-derived squalane to help draw moisture into the skin and keep the delicate under-eye area nourished.
Power Wave Super Hydrating Moisturizer is a rich, silky cream designed for skin that needs more support—especially as we start thinking about preventative care and barrier health. It’s loaded with peptides, aquaxyl, and jojoba oil to deliver long-lasting hydration and improve skin resilience, all while being gentle enough for sensitive skin.
Q: Why has there been a wave of people saying your skincare is just for teens?
A: Bubble launched in 2020 to fill a major gap in teen skincare—products that were safe, effective, and affordable. Naturally, we became known as a Gen Z brand. But today, our community spans well beyond that.
Our formulas are made for real skin concerns at any age—acne, dehydration, sensitivity, sun protection, and more. We work closely with dermatologists and our in-house R&D team to ensure every ingredient meets the highest standards of safety and efficacy. Whether you're 15 or 35, if you’re looking for science-backed skincare that actually works, there’s a place for you at Bubble.
We don’t believe skincare should be overcomplicated, overpriced, or limited by age. We believe it should be effective, inclusive, and clinically backed—no matter where you are in your skincare journey.
Q: Can you discuss any recent brand partnerships that Bubble has been a part of?
A: Earlier this month, we launched a limited-edition collaboration with Olive & June, featuring co-branded sets that included four of our core products—alongside a brand-new, limited-edition Pink Slam Dunk. It is available exclusively at Walmart and sold two units per minute on launch day.
Collaborations like this help us reach new audiences in a fun, accessible way. Olive & June has a strong millennial following, and the partnership gave us a chance to show up in a different category while staying true to our mission. These moments aren’t just about visibility—they’re about showing how Bubble can live in people’s daily lives beyond skincare, and how our products are designed for a wide range of ages, routines, and needs.
Q: Can you give an overview of clinical testing you’ve done?
A: Clinical testing is a cornerstone of how we develop every product at Bubble. We don’t rely on guesswork or trends—we rely on science. Each formula goes through a structured, multi-step testing process that combines clinical-grade evaluation with real-world consumer feedback.
Every product is tested in dermatologist-reviewed studies using in vivo or in vitro methodologies, depending on the product type and skin concern it’s targeting. These tests are designed to measure real, quantifiable results—hydration levels, barrier function, reduction in redness or irritation—using advanced tools and expert clinical graders.
We also conduct blinded consumer perception studies to ensure that products not only perform well clinically, but also feel good, absorb well, and make a visible difference in daily routines. These studies include participants with a wide range of skin tones and types, so we can ensure our formulas are effective and inclusive.
Our Dermatology Advisory Board is involved throughout the development process—reviewing ingredients, guiding formulation strategy, and ensuring every product is safe, high-performing, and appropriate for sensitive skin. We don’t launch anything that hasn’t been thoroughly tested, reviewed by experts, and vetted by real people.
That’s how we build trust and is how we prove results.