Ilia new product will give you a reason to blush
It's perfect.
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Ilia is known for their clean and easy to use beauty products. Recently, they launched their first powder blush—Soft Focus Blurring Blush.
The brand shared the news on Instagram with a fun BTS Reel showing the product being put together. “We baked this just for you,” the caption read.
Ilia also shared eight shades for followers to get excited for. “The brush of a hand, a stolen glance, a kept secret—there are so many reasons to blush,” they wrote.
The blush is a featherweight color inspired by the blurring effect of a camera. It’s available in 8 buildable shades, lasts up to 12 hours, is talc-free and non-comedogenic, safe for sensitive skin, and has a soft focus complex, meaning it blurs pores and smooths texture with the perfect ratio of light-filtering powders. Unlike other powdered products, this one seems to be vibrant and full of color.
The product seems amazing, but I what I already like about it is the social campaign Ilia has put together—it’s fun and perfect for the summer.
Ami Colé has announced that they’re closing this fall. They shared the news on Instagram. “What started as a mission to create clean beauty for melanin-rich skin became a movement and a metaphoric home for so many of you (just like what my mother built with her salon). We were a brand rooted in purpose, storytelling, and the bold celebration of who we are.”
I’m still obsessed over Salt and Stone’s partnership with athletes. And I specifically love this ad:
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Lauren Graham did a get ready with me video on Instagram with Merit.
Topicals launched a new flavor for their Slick Salve collection: Papaya.
I love how brands like Neutrogena are doing simple things like reminding people to wear sunscreen—hopefully you listen!!
CeraVe will always be one of my favorite IG accounts to browse, because look at this post. Iconic.
