Lancôme channels the early 2000s in newest campaign
Pairs Hilton is included, of course.
Lancôme is the second brand this month tapping into the glory that the 90s and early 2000s were. Last week, MAC launched their “Born Famous” nepo baby campaign featuring iconic figures like Lisa Rinna and her daughter Amelia Gray, Zaya Wade, and Francesca Scorsese. It served as a reminder of the era of late nights out with paparazzi pictures ending up on front pages of the best gossip magazines to promote their Lipglass Air.
On the same page, Lancôme has launched their Juicy Kissing web. They announced the campaign on Instagram with a blurred early 2000s graphic with the caption, “Introducing our Juicy kissing web.💋 These 2000s icons know one thing for sure: kisses are better with Juicy Tubes. Stay tuned this week as we reveal who they are... it’s about to get juicy!”
Clearly, gossip is in—and so is glossy and plump lips.
The first icon revealed is Paris Hilton (of course). “If you weren’t wearing @lancomeofficial Juicy Tubes in the 2000s…were you even #sliving?”
The brand also teased the next icon to take us back to 2003—and I have no clue who it could be. Perhaps Paris’s partner in crime, Nicole Richie. Other than that, I have no guesses.
“@parishilton kicked off the juiciness taking us back to 2003 and she’s just the beginning. Who will be spotted next? xoxo💋”
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