Leighton Meester is Bubble's first-ever global ambassador
Blair, meet Bubble.
*Todays letter is free for all to enjoy. Subscribe to receive future ones right to your inbox.
Bubble has announced the actress Leighton Meester is its first-ever global ambassador. To kick off the partnership, the brand will be launching their first-ever 360 brand campaign: Radical Joy.
The bold, colorful campaign is meant to be a celebration of skincare that doesn’t take itself too seriously. The overall message of it is that skincare can be two things—playful and premium.
“Bubble proves that skincare can be powerful without being overly complicated," Leighton Meester said in a press release. "Their mission to make effective skincare accessible to everyone really resonated with me. I hope this campaign inspires people to find a little more joy in their daily routine."
As a global ambassador for Bubble, Meester will appear in content posted across various channels in hopes to bring Radical Joy to life. “The campaign reinforces Bubble's mission to make high-quality skincare feel accessible, joyful, and anything but ordinary, with Meester embodying the perfect balance of aspirational and approachable that defines the brand,” the press release said.
In the campaigns, the Gossip Girl star is seen using various products, including:
Soft Launch Hydrating Cream Cleaner
Cosmic Silk Hydrating Milky Toner
Day Dream Tone & Texture Serum
Water Slide Hydration Boosting Serum
Slam Dunk Hydrating Moisturizer
Talk Back Lip Serum
“With Radical Joy, we're showing that fun and high-performance skincare don't have to be mutually exclusive,” Shai Eisenman, founder and CEO of Bubble said. “We've always believed that joyful, efficacious skincare should be for everyone, and that's exactly what Leighton represents. She's aspirational yet relatable, and brings this campaign to life in the most authentic way.”
IPSY shared their 25-Day Advent Calendar, and it’s packed with amazing beauty picks worth over $600.
CeraVe partners with Madeline Argy to support the launch of its latest project, Blemish Barrier Patches. Madeline will help shine a light on breakouts and the solutions that make a difference.
Kylie Jenner was on the cover for Beauty Inc’s Women’s issue.
Gisou partnered with Cédric Grolet to create three custom pastries to celebrate the launch of their new lip oils, which are infused with honey. The pastries match each shade of the lip oils.
MAC posted a behind the scenes video of Kris Jenner’s photoshoot for their latest partnership. “Kris Jenner works hard... but her foundation works harder. Make the switch to the only foundation that can keep up with @krisjenner: MAC Studio Fix,” the caption read. In case you’re wondering, Kris wears shade NC20.
