Nara Smith's first beauty campaign is personal

She teamed up with Cetaphil to promote their eczema collection.

Those who have a TikTok account probably know who Nara Smith is. The model and mom-of-three stars alongside dermatologist Dr. Camille Howard in Cetaphil’s “From Scratch to Soothe” campaign in hopes to reintroduce their eczema line Restoraderm.

Nara told Essence that she’s always had eczema. “I grew up with eczema, but then it kind of just went away,” she said. “When I gave birth, I had a tiny little flare up on my hand and I thought it would just go away again.”

The Skin is now reader supported, meaning only paid subscribers will have access to daily newsletters. As a full-time freelance writer who dedicates a great amount of time on this letter every day, paid subscriptions to this newsletter will allow me to dedicate more time to this work—giving you the best interviews with brand founders, recent and relevant industry news, and deep dives into the best marketing practices. I appreciate your continued support.