The Dallas Cowboy Cheerleaders partner with Charlotte Tilbury

"I cannot wait for America's Sweethearts to become Charlotte Tilbury Darlings!"

Charlotte Tilbury is breaking into U.S. sports in a major way. The beauty brand has partnered with America’s Sweethearts—the Dallas Cowboy Cheerleaders.

The collab was announced on Friday, June 6 and is said to hope to inspire “confidence and joy to all, along with a dedication to delivering unrivaled performance and next-level endurance—whether that's on the field or through performance-driven beauty innovations.”