The Ordinary exposes the price of celebrity endorsements

Here's how they did it.

It’s no secret that celebrity endorsements lead to an increase in sales and awareness for a brand. A celeb simply posting a picture using a new lipgloss or mascara can completely change the entire trajectory—whether momentarily or in the long run—for a beauty brand.

Recently, The Ordinary made a pretty daring move—they held an immersive pop-up, “The Sec…