Vol 9: Hailey Bieber's Star-Studded Rhode Lip Campaign Recreates *That* Iconic '90s Versace Ad
The new product launches on Thursday, January 30.
Hailey Bieber is a fashion icon and has created a similar status for herself in the beauty space after launching her brand, Rhode. Each of the companies new releases feature incredible products and stunning campaigns, and her recent venture is no exception. Rhode and Bieber launched their new Peptide Lip Shape with a shoot that gives major flashbacks to the ‘80s.
The campaign featured Canadian pop singer Tate McRae and models Yoon Bae, Anyier Anei and Mahi Kabra. They all sported pastel outfits and posed with oversized copies of the new products, weights, and One shoot receiving all the rave on social media references an iconic Versace ad from the 1990s.
Rhode shared the images from the campaign on Instagram with the caption, “rhode girlies 🎀 peptide lip shape and the rhode mirror arrive on january 30th at 9am PT. join the waitlist at rhodeskin.com ✨”
Claudia Schiffer, who was featured in the original photo shoot with Versace acknowledged the comparison on Instagram, with the caption, “Love seeing the @Rhode girls recreate our iconic @versace campaign photographed by Richard Avedon 💛💗🩵.”
Schiffer shared the new take on the picture as well as the original one, which featured Nadja Auremann, Christy Turlington Burns, Cindy Crawford, and Stephanie Seymour. Bieber commented, on the post “love you Claudia!!!”
Back to the new product, the Peptide Lip Shape—Rhode says the must-have newbie “combines soft-focus color and high-performance skincare to give your lips dimension." It’s blendable, is available in 11 shades, and will contour lips while providing a number of skincare benefits.
Not sure what peptides are? Here’s a rundown of the buzzy ingredient.
“The creamy formula and rounded tip makes it easy to bring soft dimension to your lips, and the built-in smudger lets you diffuse the color seamlessly," the press release says.
Rhode shared the shades of the new Peptide Lip Shape on Instagram, explaining that their "new lip shaper comes in a collection of eleven shades. pick a shade that complements your natural lip tone for subtle definition or a darker shade for a more contoured look.”
The product comes in the following shades:
lift: soft neutral pink
press: warm pinky mauve
bend: soft peachy beige
lunge: rosy beige
twist: warm taupe
balance: caramel brown
lean: warm medium brown
stretch: neutral mocha brown
flex: rich neutral brown
spin: rich plum brown
move: deep cool brown
You can join the waitlist for the Peptide Lip Shape now ahead of it’s launch tomorrow, January 30. Want to see the product up close? Bieber shared a series of clips of her applying the lip peptide liner for consumers to see just how gorgeous the shades are.
The question is… what do you think of the launch Sydney? 🤔