Rhode taps Harris Dickinson for new campaign

He is the first man to star in a campaign with the brand.

I’ve covered a lot of what Rhode has done over the past few months—from new campaigns to being acquired.

Catch up here:

• Hailey Bieber’s Rhode acquired for $1 billion

• Rhode is braking into Sephora

• Is Hailey Bieber Selling Rhode?

• Hailey Bieber's Star-Studded Rhode Lip Campaign Recreates *That* Iconic '90s Versace Ad

Now, the beauty brand is promoting their new Glazing Mist with actor Harris Dickinson. The collab comes during a time where many brands are utilizing men in their campaigns—an inclusive choice appreciated by different skincare and beauty lovers who are used to seeing women as the sole focus point in the industry.